The Dales Report is a business media platform delivering market and regulatory insights across emerging industries. Led by veteran broadcaster Shadd Dales, the outlet covers cannabis, psychedelics, cryptocurrency, small-cap stocks, and AI innovations through in-depth articles, interviews, and the popular Trade To Black podcast. Their goal is to help investors and industry professionals stay ahead of market trends with credible, data-driven storytelling.
Roof Source
Colorado Urban Living
Case Studies, Event Coverage
The Dales Report
Location: Berlin, Germany
Project Type: Live Event and Podcast
Goal: Capture and produce a studio-quality live broadcast of The Dales Report – Trade to Black Podcast from the floor of Mary Jane Berlin. The objective was to help The Dales Report stand out at one of the world’s largest cannabis trade fairs, attract top industry figures, and increase brand visibility through engaging on-site interviews.
Challenge
The Dales Report set out to make a major impact at the largest global cannabis convention held in Berlin, Germany. Their goal was to draw attention to their booth, connect with top industry leaders, and boost brand visibility through a live, on-location podcast production that would capture the excitement of the event.
Solution
Boxing Bear Media’s production team developed and executed a high-end live broadcast setup directly on the convention floor. Every detail was handled with precision, including camera placement, lighting, audio design, live streaming logistics, and the overall look of the set. The result was a visually striking and professional space that drew in attendees and stood out among hundreds of exhibitors.
Results
The highlight of the event came when boxing legend Mike Tyson, the most recognizable attendee at the convention, joined The Dales Report live on air. The excitement continued when he invited the team to his hotel suite for an exclusive extended interview and additional filming. The live production not only attracted high-profile guests but also helped The Dales Report build stronger industry relationships and produce viral, shareable content that extended their reach long after the event ended.
Takeaway
By trusting Boxing Bear Media to deliver a studio-quality live experience, The Dales Report transformed a standard trade show booth into a powerful media moment that captured international attention, strengthened industry connections, and showcased the power of professional on-site production that created lasting buzz and extended reach beyond the event.
Behind the Scenes
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